Team Downstream our greatest asset
Social Leader
Downstream has fast become one of the leaders in Social thinking across Australia.
Our service offering centers around two core Social disciplines. These include:
- Enhanced Social presences - Through our ownership structure with Efficient Frontier, Downstream marketing has access to Context Optional’s social marketing suite. The Context Optional social marketing suite acts essentially as a Facebook CMS (content management system). As a platform the suite allows us to take a social strategy and build, deploy, measure and manage social content across social networks with scale and time efficiency. The suite contains enhanced analytics and insights that allows an organization’s social strategy to be effectively managed towards a series of goals.
- Facebook advertising - Efficient Frontier, as the world’s leading DSP (demand side platform) has built out a world class Facebook advertising management system. Downstream and Efficient Frontier have the ability to plan, build and execute highly segmented Facebook advertising campaigns underpinned by advanced analytics and mathematical modeling, utilizing modern portfolio theory algorithms.
