Performance Marketing Services

UNRIVALED SEARCH PERFORMANCE

Downstream's heritage is in paid Search Marketing (SEM / PPC). Our processes, insights, campaign performance and ROI gains for clients are underpinned by our expert knowledge of Search marketing and advanced mathematics and campaign modelling.

Today, Downstream is the largest specialist Search Marketing Agency across Australia and New Zealand managing upwards of AUD $60M annually on behalf of some of Australia's most aggressive digital marketers and blue chip brands.

Our focus is in building the most granular campaign structures, with exhaustive keyword coverage and extensive ad copy that truly reflects a brands DNA and engages precisely with consumer intent and interest. This results in significant and permanent ROI gains for all Downstream clients.

We approach Search from a different angle compared to all other Search agencies. Our approach is to deploy advanced modern portfolio theory (MTP) or Markowitz theory to create maximum economic value for our clients modelling by and forecasting every possible keyword, bid and creative combination possible across a campaign portfolio.

To do this we utilise Efficient Frontier  as the leading Search technology globally that has fast become the preeminant digital demand side platform that now manages and optimises Search, Biddable Display and Facebook seamlessly to a predefined client goal or success metric.