A proven model 

UNDERSTANDING BRANDS

The model we employ to develop Strategic Search programs consists of 4 key interrelated parts. Together these take into account every aspect of the Search environment and all the factors that can impact value creation.

THE DOWNSTREAM PLANNING MODEL

• Campaign Econometrics – We develop a deep understanding of the metrics that drive an acquisition-based business’s success. This includes upstream media performance, benchmarking KPI’s across all media channels, CPA, CPAA, CTR, LTV and Churn modeling.
• Brand Strategy – Constructing a strategic Search program includes developing a deep understanding of a brands DNA, its individual brand attributes, and how these influence product preferences.
• Competition – Essential to the success of any Search program is gaining deep insights into the competitive environment a brand and product compete in. Downstream undertake a deep strategic review of the both the online and offline market place to understand the competition at both an individual product and media investment level.
• Media Strategy – The foundation of any performance-driven media program is in understanding the interconnections one media has with another from a channel planning perspective. Downstream use deep performance data sets to understand the correlations, interdependencies and media efficiencies that will drive the greatest return on media investment.