A proven model
TECHNOLOGY
MODERN PORTFOLIO THEORY
Downstream's Search Marketing technology platform, Efficient Frontier takes a mathematical approach to value creation through proprietary algorithms. Our predictive portfolio modeling is akin to techniques used by Wall Street hedge funds to manage multi-million dollar investment portfolios.
The Efficient Frontier algorithmic model predicts click volume and the bid required to win each position, and the CPC for every keyword by using historical data and complex mathematical forecasting techniques.
Through onsite tracking, the Efficient Frontier's revenue model predicts the conversion rate and estimated return for each keyword based on the click data and client-specific, onsite conversion data.
Our optimisation processes then compare every possible combination of keywords, bids, positions to maximise return on your Search investment across the entire keyword portfolio. This approach delivers the optimal bidding strategy that will yield the highest return on ad spend, and executes the most efficient bid strategy in real-time.
The benefits of Downstream's advanced technology platform include:
- Efficiency - Manage multiple campaigns across all major search engines on one platform and obtain reports on a single interface
- Scalability - Manage millions of keywords, as opposed to managing keywords manually with spreadsheets or using a tool that cannot scale beyond thousands of keywords;
- Automation - Automate keyword bid management across millions of keywords;
- Optimisation - Maximize ROI by processing factors that include historical performance, bid landscape, competitive performance, and changes in the search engine quality scores.
