Principals of
Value
Creation

CREATING VALUE THROUGH STRATEGIC SEARCH

THE 3 KEY PRINCIPALS OF DOWNSTREAM

1. Create sustainable economic value for brands
To create real and measurable value for brands, we make rational marketing decisions based on data-driven, value-based insights.

2. Transparency
All data tells a story and provides a truth you can’t hide from. Full and open dialogue with our clients allows us to engage deeply in our clients’ business challenges. Only through full and active transparency do we create true cooperative partnerships for the long term.

3. Best practice, people and technology
We have developed World’s Best Practice in the formulation and execution of Search programs. We have the best digital and direct marketing minds in Australia. And we have precise processes that deliver operational efficiency and dynamic data driven insights, facilitated by the World’s leading Search technology: Efficient Frontier. Efficient Frontier takes a fundamentally different approach to Search by adopting the same algorithmic, Modern Portfolio Theory based methods developed and refined by Wall Street Quantitative Hedge Fund managers.