Global
EF is the world’s largest Search and Performance Media platform. This advantage of deep data sets and global scale deliver insights into the dynamic Google, Yahoo and Live Search markets from a pricing/performance perspective. The benefit is significant insights into performance and competition. These data sets allow us to model market efficiencies and render opaque markets transparent.

Economic Value Creation
Using EF’s deep global data sets allow Downstream to develop robust ROI models that deliver tangible economic value for clients.

Operational Efficiency 
EF as a technology platform models a campaign every day and manages the bids across every keyword in every position on a daily basis. For average campaigns, this means managing tens of thousands of keywords. For large campaigns, this can extend to millions of keywords.

Predictive Precision
All of these benefits allow us to create predictive models that can match budget to outcome within a +/-5% level of statistical tolerance level.

SEM Portfolio
Efficient Frontier (EF) is the only media performance platform in the world based on Modern Portfolio Theory. Processes and algorithms developed and refined over the past 30 years by Wall Street Quant Hedge Funds have now been adapted for the measurement and analysis of Search and performance digital media. This algorithm-based approach delivers a minimum lift of 30% in campaign performance and so far a maximum of 300% improvement.