DRIVING COST EFFICIENT TRAFFIC

• The most cost-efficient marketing in the client's entire portfolio

Remit:
Downstream Marketing is ninemsn/PBL's Search and Performance agency of record. Our team has managed Search for nine product groups including:

• Live – Microsoft's own Search Engine, Sport, Breaking News, Travel
• Prize Rush – ninemsn's online treasure hunt promotion
• MyLocal – ninemsn, Optus and Microsoft's new local Search Engine  

Approach:
Across the ninemsn portfolio we developed and ran:

• 114 campaigns
• 4,510 Ad Groups
• Over 16,000 creative ad variations
• Managed the investment portfolio across 1.23 million keywords