DRIVING COST EFFICIENT TRAFFIC

• 31 times more efficient than online display advertising 

Remit:
DAIRY FARMERS/SKI charged us to amplify the idea of the above-the-line campaign (Ski is the Luckiest Place for Fruit) and engage consumers in a deeper experience online. We were tasked to engage the largest possible audience over 3 months (with a target of around 100K unique visitors).

Approach:
With a tiny $40K media budget – and NO budget for online display creative development a smart Strategic Search program was called for.

Results:
By the end of week one we had delivered more traffic than a 12-week digital campaign – and had only spent 9% of the budget.

Our campaign delivered:

• A click through rate 730% higher than traditional display
• A gross audience more than 20 times greater than that could be delivered through traditional digital display
• Cost efficiencies almost 31 times greater than traditional digital display advertising