Downstream's algorithmic based portfolio theory approach to Search, applies predictive modeling similar to that of Wall Street hedge funds. This enables us to compare all possible allocations of budget across keywords and adjust your bids for the best allocation of budget.
Our bidding technology efficiently executes bid changes based on our modeling to maximize return on investment (ROI) for your portfolio of keywords.
Unlike rules-based tools, our platform provides visibility and predictability in opaque marketplaces enabling better forecasting and budgeting.
Because our solution can scale to millions of keywords, there is no campaign too large or complex for us to optimise.